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I am frequently called into businesses and organizations, large and small, to assist with development issues.
I am continually surprised by how many businesses and organizations are floundering without the strategic focus of a current or comprehensive business plan. Without the strategic and financial prescriptions of a well-researched business plan — along with the discipline of following its central planning imperatives — managers of the organization tend to operate independently and sometimes at cross purposes, employing their own untested assumptions and intuitions.
This often makes for an unfocused business: I think the analogy of a road map is a good one. Unless you prefer the risk and adventure of flying blind on the open road without directions, a road map is a pretty crucial tool. In fact a road map and a business plan have a lot in common.
Most importantly, they both: In order to survive they not only have to provide high quality service, and sustain their customer base, but they must also be creative and innovative entrepreneurs in order to attract new customers. A number of my clients have opted to expand their practice, and increase profitability, through a mixture of retail, additional health and spa services, seminars, workshops, and even food service.
Whatever your approach to sustainability, the business plan is your planning tool to ensure profitability and protect your investment. Regardless of the size of your business, the critical elements of an effective business plan are pretty much the same.
Here is an overview of the five most important ones. These elements will ensure that your business plan will serve as an instructive and accurate strategic management tool. The Business Idea, or Mission — Your central business idea is where everything starts. It must be feasible, scalable, and flexible enough to make it unique among competitors in the marketplace.
Clarifying your business idea is certainly crucial to your marketing plan or your pitch to investors. Take some time to articulate and reiterate the purpose of your business.
What makes it unique in the marketplace? What specific customer needs will your products and services satisfy?
Can you measure and project the need in the market that you will serve? How will you meet customer needs differently from your competitors? Do you have a different or new approach?
What innovations are offered by your business concept? Test your thinking with some focus groups.
Listen to the feedback. Unrealistic, inaccurate or poorly tested calculations in the business model are the cause for many business failures and bankruptcies. The Basic Business Model Inputs: A number of basic inputs should be used and continually updated in your business model calculations: The business model is a scalable device that allows you to evaluate larger or smaller versions of your business.
Profitability can be arrived at by different approaches with your inputs. A change in any one input will have an impact on others.
Managing a business is a dynamic process of making sure your business model is always pointed at profitability. Capacity-Building Investment —Another area of weakness is the failure to plan for the time and the dollars needed to continually re-tool or expand the business in order to stay relevant and competitive in the marketplace.
So the business plan has to anticipate and account for operational capacity building, from the point of start-up to at least five years out. Operational capacity building includes: Marketing and Sales — Volumes can be written about this element of the business plan.Rebound Physical Therapy Bend, Redmond, Sunriver, La Pine and Prineville.
Rebound Physical Therapy has been at the forefront of orthopedic physical therapy, spine care, hand therapy and sports medicine in Bend and Central Oregon since Physical / Massage Therapy Business Plan – Sustainability and Expansion Strategy It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure.
Health and Safety Risks. Due to the close contact between therapists and clients during a session, massage business owners must also take steps to . Business Plan Outline – Mohave Community CollegeChiropractic services, massage therapy and nutritional guidance.
B. Target Market 8. Risk Management Plan This industry has a risk in production (delivery, service, etc.) Business Plan caninariojana.com Author: Read More Sample Risk Analysis – Explaining How To Conduct A Risk An important part [ ]. Q: I would like to include a risk analysis in my business plan.
I don't know how to show risks without sending investors into an anxious frenzy. A: Any start-up idea will have enough risk to fill. Safety & Security: Risk Management for Massage Therapy Practices Clients look to your massage practice for a relaxing safe haven.
In order to provide this critical element, you need to address safety and security precautions to your massage business.